Durban-based marine electronics distributor Lowrance SA is back on the winner’s podium, this time a double honour at the annual Navico Group Yearly Conference in Spain.
Not only did the company win the Marketing Excellence Award, there was also a Special Recognition Award for indomitable managing director Liz Plotz, who has led from the front for many years. “Very emotional,” Plotz said of the award when contacted by SABBEX.
The three-member Lowrance SA team attending the Navico event were also invited to present the Lowrance SA success story; “I did the introduction, with a (very) brief history of Lowrance SA – we are the oldest distributors!, Plotz said. Then Steph (Minnie) did a talk about how we use various platforms to market our product, and John Minnie talked about back-up & service.”
The company also celebrated their accolades to their client community via social media; “We’re beyond proud to be recognized on the global stage for the work we do — and even prouder to be partners with the world-class Navico Group,” Lowrance SA said on their Facebook page. “Selling and supporting a powerhouse brand like Lowrance is a privilege, and this award is a testament to the passion, creativity, and commitment of our entire team.”